Reese’s Reebok partnership began with early conversations with O’Neal about shared values and Reebok’s commitment to empowering athletes. After meeting with the full leadership group — from CEO Todd Krinsky to heads of product, community initiatives, and more — Reese decided Reebok was the brand she wanted to align with. As a pro, Reese’s deal has become a multiyear sneaker contract, and she’s released the Angel Reese 1 in four colorways across two major drops. Both releases reportedly sold out within 24 hours. “As we planned for Reebok’s return to basketball, signing a breakthrough athlete to lead the charge was our biggest priority and Angel Reeese was our top pick,” Krinsky said in an email through representatives.
This article originally appeared on Hoops Hype: “As we planned for Reebok’s return to basketball, …