Though women’s sports still don’t dominate the landscape, the growing number of fans has translated into an insatiable appetite for access to players and merchandise. For some athletes, that means a signature sneaker. Angel Reese initially signed with legacy sneaker brand Reebok in 2023 through an NIL deal while at LSU. Reebok’s roster of executives includes signature athletes and Hall of Famers Shaquille O’Neal (president of basketball) and Allen Iverson (vice president). O’Neal’s close ties to Reese as a fellow LSU alum made him influential in bringing her on. “Angel Reese represents everything this new era of Reebok basketball is about — power, confidence, and impact on and off the court,” O’Neal said in an email through representatives to The Athletic. “She’s a competitor, a leader, and she’s unapologetically herself. When Allen and I signed on back in the day, we helped make Reebok a statement brand. … Angel has that same star power. She’s the face of what’s next.”
This article originally appeared on Hoops Hype: “Angel Reese represents everything this new era of …