A company founded by two of golf's biggest stars will soon be branching out beyond the greens.
TMRW Sports — a sports and entertainment venture spearheaded by Tiger Woods and Rory McIlroy — has been tabbed by the NFL to operate a new flag football league, according to a report from Sportico on Thursday. TMRW was one of about a dozen groups bidding to be an operational partner.
The company's indoor golf league, TGL, is in its second season, featuring teams of four PGA Tour players competing in matches of high-tech simulator golf at the SoFi Center in Palm Beach Gardens, Florida. Both Woods and McIlroy participate in the league. In January, TMRW announced the creation of WTGL, which will launch next winter, bringing together the some of the LPGA's biggest stars to compete in a similar format.
Now, reports suggest that TMRW will extend its reach beyond golf to help develop a pro flag football circuit, which seems to be at the top of the NFL's to-do list. League owners voted in December to invest upwards of $30 million to help get it off the ground. The sport was the focal point of this year's NFL Pro Bowl and will also be featured in the 2028 Olympic Games in Los Angeles.
The marriage of TMRW Sports and the NFL shouldn't come as a big surprise. Atlanta Falcons owner Arthur Blank is one of TMRW's main financial backers and has attended several TGL matches. Other investors include Vikings owner Mark Wilf as well as NFL players like Bills quarterback Josh Allen and former Cowboys quarterback Tony Romo, who are both avid golfers themselves.
This article originally appeared on Golfweek: Tiger Woods, Rory McIlroy's TMRW Sports to operate NFL flag football