FIFA drops plan to create World Cup marketing subsidiary

FIFA president Gianni Infantino announced that the governing body is withdrawing its plan to establish a subsidiary dedicated to marketing the World Cup. The decision follows backlash from stakeholders, who argued that the move would create unnecessary divisions and would not serve the sport’s best interests. freshyourfeel.com

Infantino emphasized that FIFA’s primary mission remains to unite and improve the game, and that the proposed subsidiary would no longer advance that goal.