Atlético's Julian Campaign Reaches 176 Million

Atlético de Madrid launched an unexpected communication campaign in response to what they considered a harassment campaign against their player Julian Alvarez. The campaign began with humor and irony before shifting to a more serious tone, denouncing 'a campaign of harassment and derision' against their player, which they attribute to Barcelona through 'interested leaks'.

The campaign, which surprised both supporters and outsiders, successfully reached more than 176 million people, demonstrating the significant impact of their communication strategy regarding this player situation. palladian.co.za