Jets Embrace AI Culture in Front Office

Under new chief data and analytics officer Iwao Fusillo, the Jets have transformed their front office culture to "think AI-first." Just 100 days ago, only "a handful" of employees used Microsoft Copilot, but now nearly the entire team averages 2-3 prompts per day.

Fusillo calls this initial adoption "level one" and acknowledges that while large business gains aren't yet evident, the cultural shift is significant. The Jets join a growing number of sports organizations exploring AI applications amid concerns about workforce displacement and potential risks. rocore.sbs