nfl

Saints, Browns Gain Marketing Rights in Italy

Published March 30, 2026 · Updated March 30, 2026 · NBC Sports

The NFL has added Italy to its Global Markets Program for 2026, with the Saints and Browns securing marketing rights in the country.

This expansion makes Italy the NFL's 22nd international market. The league announced the addition during its annual meeting on Monday. Teams with marketing rights in a country typically have opportunities to host international games there.

Additionally, the Raiders have expanded their international market rights to include Canada, the United Kingdom, and the United Arab Emirates.

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